Have you noticed just how paper-heavy shopping is?
First, all your purchases are shoved into bags (ideally recycled plastic or paper). Then there's all the packaging that ends up in your recycling bins. But, before you get out of your favorite retailer’s front door, don’t forget your lengthy receipt offering you discounts and asking surveys about your shopping experience. While the receipts are necessary to prove your purchase so you can obtain a refund or exchange, they are also an extreme amount of wasted paper that is frequently tossed into the trash without a second thought.
Thankfully, TransactionTree will launch a solution at the 2009 National Retailer Federation Annual Show and Expo: a paperless point-of-sale system that e-mails receipts to customers.
This is a retailer’s dream come true, as the TransactionTree system will allow them to streamline their return policy, track customer shopping trends, and reduce overhead spending by eliminating the archaic paper and ink method of tracking sales.
The system also benefits customers, because major retailers can make a decided investment in going green. While junk mail from our favorite superstores will start showing up in our e-mail inbox instead of our snail-mailbox, TransactionTree has promised not to sell our emails addresses to outside viral marketers. We can thank them for that!
The going green revolution is making major footprints in our daily lives thanks to companies like TransactionTree. Now if only that cashmere sweater would be marked down another ten percent!
Source: BecauseAction.com
